Toy Talk

The Beginning of Axel Adventures: Axel Adventures was not planned in advance. It was established in 2018 following the birth of my son Axel. Me and my husband Geoff created it. We wanted our son Axel to have access to fun, safe toys that would positively impact his development from the start. This is how we came up with the idea for Axel Adventures. We believe that the best toys are those that encourage children to try new things, take on new roles, and "make-believe" in their own worlds. Our toys are interactive and fun for the entire family and can be used in a variety of ways, with countless ways to play. We started with this philosophy in mind. The Challenges: We initially struggled to find the right support personnel in marketing and some of the more complex areas of sales. Of course, cash flow is always important, and...